This began with in-depth meetings with the client to thoroughly discuss their desired outcomes and address any specific frustrations or needs they had with existing materials. I primarily utilised Figma, Illustrator, and InDesign to execute the various design tasks. This included redesigning templates and updating the brochure, ensuring all new design elements contributed to a modern and appealing aesthetic. I also collaborated closely with photographers who provided on-site photography, allowing us to integrate more contemporary and relevant assets into the designs.

One challenge i faced often was effectively fitting substantial amounts of information into the designs, particularly for the brochure and physical print materials. This necessitated consideration of accessibility principles throughout the design process, with multiple iterations to refine layouts and content hierarchy. Given that physical prints involve cost, accuracy was paramount, meaning designs had to be correct and approved on the first pass for production. To further refresh and enhance visual appeal, I also incorporated new colour palettes, choosing an electric lime green to update the brand's aesthetic with more energy.