The Ryanair rebrand project was an interesting challenge, pushing my understanding of user-centred design and brand strategy again in exciting and sometimes challenging new ways. This also coincided with a brand redesign i did within my workplace that really helped to compliment this module. I was able to take pain points from that client project and push this knowledge onto my module task. I also improved my technical skills in Figma and After effects, and even dipping into Blender again was really beneficial as i felt the more i explored this software, the more creative i got with working my 3D modelling cleverly into the designs with speed and professionalism.

User research was incredibly valuable again (user feedback from the Google Forms i handed out early on in the process) shaping my decisions for a more streamlined UI shaped around the user, complete with requested features like AR bag measurement and an AI help desk.

It was interesting to see that even budget brands now need really high-quality interfaces due to evolving user expectations. While juggling everything, especially the layout and information architecture, was a hurdle, it was a huge lesson in managing another large scale projects. One final mention from this module i'd like to include was the use of Neumorphism as a style for the redesign. This "back in style" art direction was really run to play with and really tested my ability to recreate smooth and realistic surfaces within any of the software i used and its something i've continued to explore within my client work for GLO.

Following on from the previous module i was once again able to refine my UX/UI understanding, as well as keep up with new an emerging art styles and processes, and I'm genuinely looking forward to keep understanding new tools and develop my approach towards complex tasks.